printed copy

Influencer: Building Your Personal Brand in the Age of Social Media

Brittany Hennessy

ISBN 9780806538853
Publish Date 7/31/2018
Format Trade Paperback
Categories Self Help, Citadel
List Price: $15.95

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“I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.” –Iskra Lawrence, Aerie Model and Instagram star (@iskra)

If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . .

Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .

As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to:

Build an audience and keep them engaged

Package your brand and pitch your favorite companies

Monetize your influence and figure out how much to charge

Plus tips on:

Landing an agent

Getting on the radar of your favorite sites

Praising a brand without alienating their competitors

Whether you’re just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she’ll show you how to elevate your profile, embrace your edge, and make money—all while doing what you love.

About Brittany Hennessy:

Brittany Hennessy, the first-ever Director of Influencer Talent at Hearst Digital Media, casts celebrities and influencers for Seventeen, Cosmopolitan, Elle, Marie Claire, Harper’s Bazaar, Esquire, and other titles in campaigns for the world’s top fashion, beauty and lifestyle brands. In February 2017, she took her expertise in influencer marketing to the next level and co-founded CreatorsCollective, an influencer incubator and accelerator that connects and educates today’s digital creators. In 2007, after graduating from Rutgers University with a degree in journalism, Brittany created, which was nominated by Paper Magazine for “Best Nightlife Blog,” and she became an influencer for Bacardi, Popchips, Svedka, and the Gap. When she was flown to Germany as the North American ambassador for Nivea just to hang out with Rihanna on a cruise ship and tweet about it, she knew it was time to make the switch from journalism to social media. Eventually, she became an expert in influencer marketing, and is now sharing her insights with aspiring influencers so they may find their passion and monetize it. You can visit her website at

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